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The busi­ness plan

A de­tailed busi­ness plan is the first build­ing block for a suc­cess­ful com­pa­ny. It pro­vides in­put for de­ci­sions by the start­up team, en­sures trans­paren­cy, and is an es­sen­tial tool for in­still­ing con­fi­dence in in­vestors. This overview and our tem­plates will help you pre­pare your busi­ness plan quick­ly and con­ve­nient­ly.

What is a business plan?

Whether it's prior to the founding of a company or in a subsequent expansion phase, the business plan is the key document for corporate planning. It is used to analyze the current situation, define specific business objectives, and plan capital and financing requirements. The business plan should help you answer the following questions:

  • What is your mission, and what makes your company unique?
  • What are the core competencies?
  • What strategy will your company pursue?
  • What are the opportunities and risks on the market?
  • What are the short-term, mid-term, and long-term business goals?
  • What measures will you take to achieve these goals?
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What belongs in a business plan?

A convincing business plan should have a clear structure and include all the information necessary for the reader. Below are the items that your business plan should include in order to obtain the maximum effect:

The executive summary is a short, succinct outline of the main content of the business plan, limited to one or two pages. It should be as concise as possible and the content should get right to the point. The executive summary is a key component of the business plan and helps spark the reader's interest.

Tips for your business plan

  • Keep the business plan short. Explain content with facts and figures.
  • Write simply, avoiding the use of technical terms where possible.
  • Select an attractive design and a logical, clear content structure.
  • Remember to include key documents such as resumes or detailed analyses with the plan.
  • Revise and update the business plan on a regular basis.